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What is a Social Media Calendar?

A social media calendar is an easy-to-understand manual for maintaining a competent promotion strategy for social networks, business accounts and personal pages. 

Such calendars help organize emerging ideas, trends, necessary information for the consumer and build a competent strategy for presenting information. Creating a social media content calendar is a very important social media step that should be reviewed regularly. Often, it requires a little more time and effort, but the result is worth it!

Naturally, calendar for social media planning for a year ahead is only available to big brands or already confident users, but a calendar for a month or a week will allow you to follow the approved plan, see who is responsible for this or that part of the work, and not to lose sight of the ideas that arose, to analyze the successes and shortcomings of your marketing strategy.

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What is Social Media Calendar

At first glance, a content calendar for social media may seem simple enough, but a truly useful calendar is more than a simple Excel document. It helps not only in creating and editing the text and visual part of your profiles, but also in improving the quality of your account and increasing the number of potential consumers of your content if you analyze the results correctly.

A social media planning calendar allows you to briefly see and monitor scheduled publications and make sure they go right and according to plan, without letting them get lost in the flow of your work routine. Another important factor is that your publications will lend themselves to quick editorial if necessary.

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Benefits to use Social Media Calendar

The social media content calendar provides a clear and understandable algorithm for making a marketing plan and defining the time it affects (week, month, year). The possibilities of special application templates help to schedule in detail all actions, promotional integrations and activities necessary to implement your ideas and strategy. The social media calendar is great for helping to distribute the purpose of your business or personal brand, identify key dates and events. 

Ready-to-use app options and platforms designed specifically for social media calendars also help in analyzing the success of your calendar. They give you the ability to keep track of key items for you. For some companies and accounts, the number of engaged audiences is important, while others care about increasing the number of subscribers and bringing the account to the top. 

By selecting the right frequency of events using such platforms, you can plan your social media posts more clearly so you don't attack your audience chaotically and keep them waiting.

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 Benefits of Using the Social Media Content Calendar

Such calendars for your social media accounts have a lot of advantages. The following can be highlighted:

  1. Data analysis and the ability to successfully modernize and control your media. Data analysis will help you learn more about your audience and tailor content to their needs, which will greatly increase response rates.
  2. Calendars have long existed in ready-made formats as a template that you only need to fill out. There are many websites and apps that offer convenient forms of maintenance and often visual content for your social media. This means that the entrepreneur does not need to invent any spreadsheets, you just need to choose among the many offerings the right one for your needs.
  3. Ease of adjusting data and posts, all the information for maintaining your social media is in one site and you can easily adjust it within your needs or adjust to current trends making your profile relevant.

Once you choose the type of calendar, it will be much easier and faster to fill it out. After all, it is much more convenient to act using templates that are pre-designed and adapted, and there is no need to spend a lot of time on it. This will all help improve your social media and increase its potential.

About us

Founded as the first-to-market content calendar in 2019, Social Media Calendar has grown from simple calendar spreadsheets to your essential partner with Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

We believe that social media has become the world’s most important place for branding, marketing, and sales. Our products help you streamline your social media strategy and content creation so you can set yourself up for more sales and success.

We focus on pre-made content plans, ready-made templates, and digital marketing education. Here at Social Media Calendar, our goal is to simplify social media and digital marketing and make it accessible for all businesses.

- Jerry Hietaniemi, Founder of Social Media Calendar