Instagram Reel Ideas: How to Create Engaging and Eye-Catching Videos

Instagram Reel Ideas: How to Create Engaging and Eye-Catching Videos

Jerry Jerry
10 minute read

Are you looking for ways to create engaging and eye-catching videos for your Instagram account? If so, you're in luck! In this blog post, we will discuss several different Instagram reel ideas that you can use to capture your audience's attention. We'll also provide tips on how to create each type of reel. So, whether you're a business owner or just someone who wants to share more interesting videos on Instagram, read on for some great ideas!

Top Instagram reels ideas (with instruction)

If you're looking for creative ways to make your Instagram videos stand out, try one of these Instagram reels ideas:

Reel #01: The How-To Video

How-to videos are always popular because they provide valuable information that can be used by viewers. When creating a how-to reel, start by brainstorming a list of topics that would be helpful to your audience. Once you have a few ideas, narrow down the list and choose the topic that you feel most passionate about.

When filming your how-to video, be sure to include clear instructions and helpful tips. Also, don't forget to edit your video so that it flows smoothly and is easy to understand. Lastly, add a catchy title and some fun music to make your reel stand out from the rest.

Reel #02: The Behind-the-Scenes Video

We're moving to the next Instagram reel ideas. People love getting a sneak peek into the lives of their favorite influencers and brands. A behind-the-scenes video is a perfect way to give your followers a look at what goes on behind the scenes of your life or business.

To create an engaging behind-the-scenes reel, start by filming short clips of your day-to-day routine. Then, edit the footage together and add captions or voiceovers to give viewers a little more information about what they're seeing. Lastly, don't forget to add a fun title and some upbeat music to tie everything together! Funny and trending music is a good idea for all Instagram reels!

Reel #03: The Collaboration Video

Still looking for some instagram reels ideas? Here you have them! Collaborating with other creatives is a great way to mix up your content and reach a new audience. If you're looking to collaborate with someone on Instagram, start by finding an influencer or brand whose work you admire. Then, reach out to them and see if they'd be interested in working together on a project.

Once you've found a collaborator, film a short video introducing yourselves and your brands. Then, brainstorm some ideas for what kind of content you want to create together. Lastly, don't forget to promote your collaboration reel on both of your accounts to help it reach the widest audience possible!

Reel #04: The Explanation Reel

The explanation reel is the perfect way to show off your skills and expertise. It can be called one of the best Instagram reels ideas! In this type of reel, you'll film yourself completing a task or teaching your viewers how to do something. For example, you could film a cooking tutorial, a makeup routine, or even a dance lesson.

To make your explanation engaging, be sure to include plenty of close-ups and helpful tips along the way. You can also add music or other audio effects to help keep viewers entertained while they learn from you! 

Reel #05: The Transformation Reel

The transformation reel is all about showing off your before-and-after shots. This could be anything from physical transformations like weight loss journeys or home makeovers.

To really capture your audience's attention, start with a before shot that is truly eye-catching. Then, add in a few shots of the transformation process before revealing the stunning end result. Be sure to add some upbeat music to this reel to keep viewers engaged from beginning to end! We predict it is going to be one of the most Instagram reels ideas!

Reel #06: The Trending Reel

The trending reel is all about staying up-to-date with the latest trends. This could be anything from fashion and beauty trends to food and lifestyle trends. To create a trending reel, simply film yourself trying out the latest trend.

Be sure to include plenty of close-ups and fun commentary along the way. Viewers will love seeing you try out new things and they’ll appreciate your willingness to step out of your comfort zone. Trends are always good Instagram reels ideas!

Reel #07: The Day in the Life Reel

The day in the life reel is a great way to give your followers a behind-the-scenes look at what your life is really like. To create this type of reel, simply film yourself going about your everyday activities.

Be sure to include plenty of B-roll footage and don’t forget to add some fun music to make the reel more engaging here you have more ideas for reels. Your followers will love getting a sneak peek into your life and they’ll appreciate seeing the real you.

To do your best on Instagram, we also recommend using Canva Instagram reel cover templates! You can enhance the quality of all your visuals, both content and covers! Don't lose your chance to become popular on Instagram!

The most popular Instagram reels trends of 2022

As we have moved into a new year, it's time to start thinking about the trends that will be popular on Instagram in 2022. Here are some of the most popular trends that we predict will take over Instagram Reels this year:

  1. Lip syncing videos: Lip-syncing videos were popular in 2021 and we predict they'll continue to be instagram reel trend in 2022. This is a great way to show off your personality and have some fun with your friends.

  2. Reels challenges: Reels challenges are a great way to get creative and show off your skills. We predict that more and more people will start posting challenge videos in the coming year.

  3. Collaborations: It is one of the most trending reels! Collaborations between influencers and brands will become more common in 2022. This is a great way to reach a new audience and grow your following.

  4. Videos with creative transitions: Videos with creative transitions are trends that we predict will become more popular in 2022. This is a great way to add some personality to your videos and make them stand out from the crowd.

  5. Sponsored content: Yes, it can be one of reels ideas for Instagram! Sponsored content will continue to be popular in 2022. This is a great way to work with brands and get paid for promoting their products or services.

  6. Acapella videos: Acapella videos are another trend that we think will be big in 2022. This is a great way to show off your vocal skills and get people interested in your music.

  7. Livestreams: Livestreams are great reel ideas for instagram to connect with your fans and give them a behind-the-scenes look at your life. We think this trend will continue to grow in popularity in the coming year.

  8. Collaborative videos with friends or family members: Collaborative videos are great ideas for instagram reels to show off your musical skills and get exposure for both you and the other artist. - Releasing new music: Releasing new music is always a great way to stay relevant and keep your fans interested.

  9. Posting behind-the-scenes content: Posting behind-the-scenes content is a great way to give your fans a look into your life and what goes on behind the scenes. We think this

  10. Videos featuring creative costumes or makeup looks: Videos featuring creative costumes or makeup looks are creative ideas to show off your creative side.

  11. Showing off your musical skills in a unique setting: Showing off your musical skills in a unique setting is a great way to stand out from the rest.

  12. Posting cover songs: Cover songs are always a great way to show off your musical skills.

  13. Creating instructional videos: Creating instructional videos are reel ideas for influencers to show off your knowledge and help others learn new things.

Why post to Instagram reels?

There are a few key reasons to post Instagram reels. First, they're incredibly engaging. In fact, one study found that users watch an average of 60% more videos on Instagram than they do on other social media platforms.

Second, finding Instagram reel ideas for business are a great way to show off your creativity. With just a few seconds to capture viewers' attention, you need to be creative and eye-catching in order to stand out.

Finally, posting to Instagram reels is a great way to build your personal brand. By sharing your unique talents and interests, you can attract new followers and grow your online presence.

Best tips on posting reels

If you're looking to get started with posting Instagram reels, here are a few tips:

  1. Keep it short and sweet. Remember, you only have 15 seconds to capture viewers' attention. So make sure your reels content ideas are concise and to the point.
  2. Be creative. With such a short timeframe, you need to be creative in order to stand out from the crowd. Think outside the box and come up with an original idea that will grab viewers' attention.
  3. Use engaging visuals. Sincere your video is all about visuals, it's important to use high-quality images and videos that are eye-catching and engaging. Avoid using blurry or dark photos as they will turn viewers off from your reel content ideas.
  4. Use relevant hashtags. Hashtags are a great way to get your reel seen by more people. Use relevant and popular hashtags that relate to your video's content.
  5. Promote your reel. Once you've created your reel, make sure to promote it on your other social media channels and encourage others to watch it.

By following these tips, you'll be well on your way to creating an engaging and eye-catching Instagram reel that will capture viewers' attention and leave them wanting more. So what are you waiting for? Get started today!


In conclusion, following these tips will help you create an engaging and cool reel. By using relevant hashtags and promoting your reel on other channels, you'll be able to reach a wider audience and keep them coming back for more. So what are you waiting for? Get started today! Thanks for reading!


Q: What are some other tips for creating an engaging reel?

A: Some additional tips for creating an engaging reel include using music, editing your videos, and adding text or graphics. Using music can help set the tone of your reel and make it more enjoyable to watch. Editing your videos can also help make them more visually appealing and interesting to watch. Adding text or graphics can further engage viewers and help them understand what they're watching. Thanks for reading!

Q: How can I promote my reel?

A: There are a number of ways you can promote your reel. You can use relevant hashtags so that people who are interested in that topic will be able to find your reel. You can also share your reel on other social media platforms like Facebook or Twitter. You can even embed your reel on your website or blog. Thanks for reading!

Q: I don't have any videos for my reel, what can I do?

A: If you don't have any videos for your reel, you can try using photos or graphics instead. You can also use text to create a visually interesting and engaging reel.

Q: My reel isn't getting any views, what am I doing wrong?

A: If you're not getting any views on your reel, it could be because your reel is not optimized for discovery. Make sure you're using relevant hashtags and that your reel is shared on other social media platforms. You can also try promoting your reel through paid ads.

Q: I'm not creative, how can I make an interesting reel?

A: If you're not creative, you can try using templates or storyboards to help you plan and create your reel. You can also look for inspiration from other reels on Instagram.

« Back to Blog