Content marketing (like having an inspiring blog) is one of the most powerful marketing efforts a business owner or a company can focus on. But the problem is.. It takes LOT of time and energy, and writing is not for everyone.
It's also hard to be brave enough to focus on something which won't increase your sales today. Blogging is the most effective way to boost your SEO and organic traffic and eventually your sales. Investing in blogging will bring you a lot of customers and deals in the future... not tomorrow.
You just have to start, and today is a perfect day to start.