Utilizing Video to Boost Engagement on Your Social Media Platforms
Social engagement is the key to making any social campaign a success. The majority of social media users use their social media platforms for finding more information, staying in contact with friends and family, and sharing their lives. How can your company gain an advantage by integrating video into your social campaigns? After all, not every company has the time or resources to produce videos. Fortunately, there are other ways to spice up your social network sites that require little to no video editing skills.
Live Footage
Live videos can be a great tool for social media marketing. They're entertaining, easy to share, and help you connect with your audience. But how can you use live footage to boost engagement on social media?
Here are some ideas to get you started:
Use live footage to promote events and campaigns. Live video is an excellent tool for promoting upcoming events, conferences, or other campaigns by giving people an inside look at what's going on behind the scenes. If you have a contest or giveaway planned, this is a great way to build excitement and get people excited about entering.
Live stream behind-the-scenes information. Live streaming allows you to share information that might not be suitable for sharing elsewhere — like announcing new products or services, discussing updates to your website or blog, explaining industry trends (or how they affect your business), and more!
Invite special guests into the mix. If one of your goals is to create connections with influencers in your industry, consider inviting them onto your next live video stream. This will allow them to showcase their expertise and share their knowledge with viewers — which could result in increased engagement from followers who are interested in what they have to say!
Interviews & Behind the Scenes Footage
Interviews and behind the scenes Footage videos can help you connect with customers and build trust.
In fact, according to a recent study by Animoto, 80% of consumers want more video content on social media. And the same study shows that posts with video are 150% more likely to get attention than text-only posts.
So how can you use this to your advantage?
Interview a customer or partner on camera. Have them talk about how they use your product or service in everyday life.
Do a live Q&A session on Periscope or Facebook Live where you answer questions from viewers in real time. This gives you an opportunity to show off your expertise and engage directly with customers.
Interviews & Behind the Scenes Footage videos are also great for boosting engagement when it comes to reviews or testimonials. If someone says something nice about your business online, ask them if they'd be willing to do an interview for your website or blog (or even just for social media). You can then share that interview as part of a review roundup post -- which will make it easier for people searching for reviews about your company to find all of them in one place!
How-to Videos
How-to videos are one of the best ways to engage your audience on social media.
The key is to make them interesting, informative and engaging.
Here are some tips to help you create the best how-to video content:
Let your personality shine through. It's not just about how well you can present information, but also about how much personality you bring to the table. The more relatable and likeable you are, the better your content will be received by your viewers.
Focus on creating a high-quality video that is easy to follow and understand. You may want to film multiple takes of each step so that you can pick the best one when editing it in post-production. To ensure that your video is accessible to as many people as possible, consider using a video converter to change your finished product into multiple formats, like MKV and AVI. A tool like VEED can make this process effortless, ensuring everyone can watch and learn from your how-to videos, no matter what platform or device they are using.
Don't rush through your video or skip steps just because they may seem redundant or boring. Any step in a process has value in helping someone complete their task successfully, so give it its due diligence!
Tutorials
Tutorials are a great way to engage your audiences and boost engagement on social media platforms. Tutorials can be used to educate, inform and explain things in a visual format.
If you want to increase engagement on your social media platforms, but don’t have the time or budget for a video production team, then tutorial videos are the perfect solution. They are easy to make, require little preparation and can be produced by yourself or with the help of a friend or family member.
Tutorials can also be used as an effective way to engage with your audience in order to build trust and credibility with them. From there you can offer them information about your brand or business and make them feel like part of your community.
Recaps/Bloopers
Recaps/bloopers are a great way to boost engagement on your social media platforms. They can be used as a tool for increasing brand awareness, driving traffic to your website, and providing valuable content.
Recaps/bloopers play a key role in boosting engagement on Facebook, Twitter and Instagram (and other platforms) because they’re short-form content that can be easily consumed by viewers. Recaps/bloopers typically feature a short video or image that summarizes what happened in the last episode or highlights an event from the show.
The best part about recaps/bloopers is that they don’t require any additional time or effort on your part — they are created automatically every week so you don’t have to worry about creating them yourself.
You can use recaps/bloopers in several ways:
To boost engagement with fans by sharing behind-the-scenes photos and videos of cast members preparing for upcoming episodes
To drive traffic to your website by sharing links to articles related to the latest episode
To promote your next live event or new merchandise by creating a teaser video or image
To increase brand awareness by encouraging fans to share the recaps/bloopers on their own social media accounts
Social media platforms like Facebook and Instagram have features that allow you to easily share these short-form contents with your followers. You can post them on your story, on your page, or even as sponsored content.
However, as with any social media content, it's important to make sure the recaps or bloopers you share are in line with your brand's voice and image. They should also be compelling enough to make your followers want to engage with them, either by liking, commenting, or sharing.
Takeaway
Video content is one of the most important elements of a successful social strategy, but it's not easy to get right. There are many strategies that can help you get started with video marketing. However, there are also a few key mistakes to avoid. The good news is that video marketing doesn't have to be complicated, and you don't need to start from scratch. By following the advice in this guide, you'll be well on your way to creating great video content in no time!
